NATHALIE VAN SASSE VAN YSSELT

Nathalie van Sasse van Ysselt is an executive creative leader and strategic consultant specializing in brand, culture, technology, and entertainment experiences. As the former VP of Design, she launched Sphere Las Vegas in 2023, leading the in-house creative studio to innovate and develop the Exosphere, the world’s largest spherical LED screen, with award-winning content.

Since its launch, her team created innovative brand experiences with A$AP Rocky x Puma, The Oscars, and Spider-Man, and amplified global sports events like the Formula 1 Grand Prix and Super Bowl LVIII with 360° ads and live fan experiences. Nathalie also initiated the XO/Art curatorial program, debuting with media artist Refik Anadol, who transformed the Exosphere into an AI-driven data sculpture.

Previously, Nathalie founded an independent art gallery in Berlin, mentored at the New Museum’s innovation incubator, and served as a creative lead at Moment Factory’s NYC office.