ALEJANDRO MASFERRER

Alejandro Masferrer is a designer specializing in facilitating co-creation processes within design and innovation teams. With over eight years of global experience working with teams across various industries—from design and advertising to engineering and communication—he has earned a strong reputation as a creative facilitator and lifelong learner.

He is the founder of Triggers, a brand launched in 2016 that focuses on creating modern tools for collaboration and teamwork. One of their most renowned products is the Ideation Cards, used by thousands of teams worldwide. Alejandro is also the author of the book "Creative Process Design: A Methodology for Team Ideation and Co-Creation" (Gustavo Gili, 2019), where he outlines his methodology for facilitating co-creation processes.

Alejandro has extensive experience in facilitating groups, both in-person and remotely, crafting memorable experiences, engaging workshops, and fostering a strong sense of community and collective purpose among participants. His work focuses on laying the foundation for teams to grow independently, become self-aware, and think quickly.